Nutrition Dork

The founder of Nutrition Dork wanted to refresh her brand with a bold, vibrant identity that aligned with her non-traditional Latin and Puerto Rican-inspired nutrition content. She needed a personal brand that complemented her CPG food brand, Healthy Rican, while still standing out on its own. With goals of affiliate marketing and brand collaborations, she was looking for a fun and engaging visual identity to support her growth.

How the day went:

During our Design Day, we established her design direction, refining her logo, color palette, and typography to create a cohesive and standout brand identity. We also incorporated elements from her original branding, like the pear logo, while giving it a fresh new feel.

With extra time at the end of the session, we explored additional brand assets and design elements to enhance her online presence.