Ruhrpott Fräulein

The founder of Ruhrpott Fräulein wanted a refreshed brand identity that better represented her mission of raising awareness about lipedema and helping women embrace their natural beauty. She envisioned a look that was both vibrant and autumnal, capturing warmth and authenticity while staying true to her personal style.

How the day went:

During our Design Day, we refined her logo, color palette, and typography to create a brand identity that felt approachable yet professional. We also designed a presentation deck to help her communicate her message clearly and effectively.

With extra time at the end of the session, we explored additional design elements to ensure her brand felt cohesive across all touchpoints.